You’ve just found the only recruiting and executive search franchise that puts you in business from the first day you come to training.

It’s true, no other franchise model can generate real cash flow faster. The reason? From day one you have clients that need your help filling countless numbers of jobs.  Leads are waiting for you right now with the North America’s top brands in multiple industries, especially Hospitality which includes the hotel sector, the travel sector (including business travel), and restaurants. Brands like Marriott and Hilton turn to Patrice & Associates to find GREAT people to fill their managerial roles and higher.

From the minute you begin the Patrice Training Academy, you’ll have job orders waiting for you to fill.   And you’ll learn how to find the candidates to fill them! In fact you’ll be hitting the phones and using our extensive candidate database—more than half a million strong—on your second day.

Patrice & Associates is the number one staffing and executive search firm for the hospitality industry.

Why does that matter? Because Hospitality means big business, big opportunity. And, if you know how to recruit for hospitality, you know how to recruit for any business in any industry. The skills you learn are 100% transferable.

Restaurant statistics you should know

Going out to eat is part of our culture – whether in Canada or the US. Restaurants
and their corporate headquarters need executive leadership and managers to keep customers happy.

Take a look at the facts:

United States

  • In the US alone, 13 million people are employed in the Restaurant industry.
  • There are over a million restaurants in the US, and 81,000 new ones opened last year.
  • 1.6 million new jobs will be created by 2027.
  • The restaurant industry expected employment is 16.3 million people by 2027.
  • That’s 10% of the total US workforce.
  • US restaurant industry sales are nearly $800 billion annually or 4% of the US gross domestic product (GDP).


  • The restaurant industry is the fourth-largest private-sector employer in Canada.
  • It employs 1.2 million people and is expected to grow to
  • That’s 7% of the country’s workforce.
  • By 2029, the restaurant and food service industry is projected to create 16.5 million new jobs
  • Add another 284,000 indirect jobs in related industries.
  • Canadian restaurant industry sales are $47 billion annually, 4% of the Canadian gross domestic product (GDP).

(Source: National Restaurant Association and Restaurants Canada.)

Demand for dining out isn’t going away.
It’s only increasing.
Staffing and executive search opportunities are endless. 

Hotel and resort statistics you should know

Hospitality, including hotels, and resorts continue their upward trends.
It’s another sweet spot for your budding recruiting business.

Take a look at the facts:

United States

  • Staffing is a challenge for U.S. hotels and resorts which employ over 2 million people.
  • Nearly 75% of hotels say they are short on staff.
  • Hotel occupancy has surpassed 2019 figures with over 1.3 billion room nights.
  • Hotel and Resorts are a $240 billion industry.

(Source: American Hotel and Lodging Association, Hotelier Magazine)


  • Hotels account for over $22 billion in revenue and are projected to grow to over $26 billion by 2028.
  • 64% of hotels and resorts expect to have challenges finding people to fill positions
  • Occupancy continues to surge up more than 60% from 2019.

Other employment trends you should know

So much is changing in the world and the workforce. Using your talents to guide managers and executives
to their next GREAT career move and prepare them for the future has never been more important,
more meaningful, or life-changing for you as a franchise owner and those you serve.

Take a look at the facts:

Employers estimate
that 44% of workers’ skills
will be disrupted in the
next five years.

Cognitive skills are
reported to be growing
in importance most quickly

Complex problem-solving
in the workplace
is ultra-important.

Creative thinking growing
in importance more rapidly
than analytical thinking.

Technology literacy
is the third-fastest
growing core skill.

Self-efficacy skills rank
above working with others,
in the rate of increase in importance
of skills reported by businesses.

Curiosity and lifelong learning;
resilience, flexibility and agility;
and motivation and
self-awareness are
the most important skills.

Systems thinking, AI and big data, talent management, and service orientation and customer service complete the top 10 growing skills.

From The World Economic Forum

You can own a business in the most exciting industry in the world today—staffing and recruiting—and be a leader with a trusted brand and all the support you need.

Contact Us

I live in Aberdeen, a rural area of South Dakota, where there weren’t a whole lot of high-level career options. I had a number of offers for my next career move, but they all required me to move to Chicago or Dallas, away from Aberdeen. It would have been no different than working for the company I was with for 30 years. Patrice & Associates allowed me to have a lucrative business and live in a beautiful place I love too.

Duke Witte

Top companies trust Patrice & Associates